The project meets this priority by building the audience dimension in every activity and by encouraging audience participation and interaction during the project activities. The project will employ an audience development strategy and a plan to implement this strategy, which will assign specific roles and tasks to the partners, targeting specific audience “segments”. Such segments, which form the target groups of the project, include the immigrant and ethnic communities; young actors and other related professionals (e.g. musicians, stage designers, media or multimedia operators etc), including students; and young people at school, of secondary school age, with the aim to socialise them to culture and the arts as vehicles for the understanding of society and the global challenges. The general public will be accessed in parallel, aiming to establish real time interaction with the audiences during the performances of the play; and during the visits of young and old at the touring exhibitions foreseen.